top of page
collaborated closely with the CEO across e-marketing campaigns, social strategy and developing paid ads to drive engagement and conversions.
e-marketing execution and strategy
Designed campaign-led e-marketing materials on Canva and Klaviyo to promote weekly drops, new collections, stock optimisation and sales.
Email content was strategically aligned with relevant cultural moments (ie. blue monday) and seasonal storytelling.
Worked along CEO to refine e-marketing strategy to optimise SEO and KPIS such as open rate, click through rate and conversions
Planned and shot photography for the landing pages which were updated for every vintage drop on shopify
valentine's day drop 2026
Conceptualised and photographed creative for the February 2026 Valentine’s Day drop.
Assets were used across Instagram (posts/stories) and Facebook ads to drive engagement and seasonal sales.
facebook ads
Conceptualised and photographed paid Facebook ad creatives for Black Friday promotions and evergreen vintage acquisition campaigns.
In-Store Digital Activation
edited and designed digital screen content for the physical store in Brick Lane in the brand's visual language
bottom of page